Saturday, April 4, 2009

Our partners in growth and innovation

We at Chaubundi have enduring long term partnerships with a large variety of designers , stores both all over India and abroad. Our oldest partners are the alternative design store People Tree from New Delhi, India ( they have a whole feature on Chaubundi and Raghunath Nama and family on their website http://www.peopletreeonline.com/60/64/ch_intro.html ) and their partners Bindaas Collective( http://www.bindaascollective.com/) who have been working and co-creating with us since 1994.

We have more than a hundred stores and designers whom we work with like
Utsav , La affaire, Heritage (Delhi), Indira Broker and Either Or ( http://eitheror.in/html/index1.html ) Pune,
lifestyle chain stores like Fab India , cooperatives like Urmul Trust Rajasthan, NGO's like Dastkar and various Craft Councils . We also work with state and central government organisations like Rajasthali and CCIE.

Besides working with natural hand printing and natural dyes,Chaubundi has deep experience in using azo-free direct and vat dyes. We create combinations of natural dyes and synthetic dyes along with mud-resist, tie-die , to generate a wide palette of colour combinations. If any fabric can be hand printed upon or natural dyed Chaubundi has done it. Chaubundi believes in small customised orders and has experience in creating a special look for the specific designer or store.
Besides natural hand block printing, we also can do pigment printing and screen printing.
Our speciality is that in one place you can do whatever you want- from pure natural dyeing and developing, standard Bagru alizerene developing and German indigo dyeing to pigment printing and screen printing. Or use any combination of processes.

Raghunath Nama- the source of inspiration.

"Chaubundi is a traditional motif which was printed for ghagras in Rajasthan"


Raghunath Nama was the co-founder of Chaubundi along with his wife Kalavati Devi. He built an institution dedicated to traditional hand-block printing and natural dyeing. He belonged to an age old community of "Chippas". Raghunath Nama was a researcher at National Institute of Hand Printed Textiles in Jaipur. He had worked as an instructor training women in hand-printing and dyeing in a public institution in Chandigarh,Punjab. He had shared his skills and knowledge with many designers from NID, NIFT ,specialised niche-market exporters and boutique owners. He had created many colours in natural dyes on a wide range of fabrics.

He passed away at the young age of 49 in 2008, leaving Chaubundi to his wife Kalavati Devi and his three sons- Damodar Nama, Krishna Kumar and Praveen.

They proudly carry on the tradition of experimentation and innovation which Raghunath Nama began and patiently nurtured in his family.